By JD Chang
You would think that someone who’s young, hip, and does P90X would have a very lively social presence. But that doesn’t seem to be the case.
Here is Paul Ryan’s Twitter Gap chart (TW Gap means the added or lost TW followers each day):
Congressman Ryan pretty much just trends along with Mitt Romney. Those three peaks that you see are: Debate #1, VP Debate, and Debate #2.
Now, here is his FB Gap (FB Gap means the change in FB Talked Abouts, a metric by Facebook to show popularity on someone’s page over the last 7 days):
Congressman Ryan pretty much doesn’t do anything at all in his FB Gap. Of course, the y-axis here is long because of Mitt Romney’s large numbers (both positive and negative). But in any case, it seems Paul Ryan doesn’t trend much on FB (at least not his own page and FB name) and doesn’t seem to be able to ride any of Romney’s FB momentum the way he does in TW.
Is it problematic that the Vice Presidential nominee has a relatively weak presence on social media? Perhaps not. Romney is the one carrying the ticket after all.
But, it is surprising that the younger and seemingly more well liked Ryan doesn’t do as much on social media as others.
Facebook Talked Abouts is the number of unique users who have created a story about a page in a 7 day period.
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