Daily Top Ten — Hurricane Sandy’s impact already on Governors


Today’s Top Ten features two prominent governors rising the buzz cycle: New Jersey Governor Chris Christie & Arizona Governor Jan Brewer. But they’re trending for two very different reasons.

Here’s the Top Ten showing Christie at TR-7 and Brewer at TR-8:

 

As you can imagine, Christie’s rise into the Top Ten is based on the news coverage from Hurricane Sandy and Christie’s ability to get in front of the news about it:


(National Media and Beltway Media)

 


(Facebook Talked Abouts & Twitter Followers)

One interesting thing we see is that Chris Christie gets lots of National News coverage (NY Times, WSJ, etc.) but very little Beltway News Coverage…averaging only about one article mention each day.

 

 

Jan Brewer on the other hand does not live on the east coast and is not heavily involved in the news about Hurricane Sandy. You can see that with her news charts:


(National News and Beltway News)

She barely got any mentions in the national or beltway press this week.

 

But look at her social numbers:

(Facebook Talked Abouts and Twitter Followers)

 
She’s adding thousands of FB Talked Abouts and TW Followers each day.

How?

 

With posts like these:

 

 

 

These posts speak to her base and garner lots of shares, likes, and comments. They propel her social presence across Facebook and Twitter as well.

We point this out to show that even though your candidate or incumbent may not be in the national news cycle, they can still create buzz in the social atmosphere. Governor Jan Brewer and her team is one of the best at maximizing her social value.

 

DEFINITIONS:

National Media includes: WSJ, LATimes, NYTimes, WaPo, HuffPost, Fox News, CNN, USA Today
Beltway Media includes: Politico, The Hill, Roll Call
FB Likes is the number of Facebook Likes on each person’s page.
Facebook Talked Abouts is the number of unique users who have created a story about a page in a 7 day period.
TW Gap is the number of Twitter Followers gained each day on each person’s Twitter account.

(You can see all of TrendPo Pro’s chart data by subscribing to a free TrendPo Pro user account)

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