Obama with a not so definitive edge on Facebook Talked Abouts from DNC to Sandy


By JD Chang

Yesterday we blogged that Obama had a clear edge in Twitter followers from the DNC to Sandy.

Here’s that graph again:

Here’s their chart in terms of Facebook Talked Abouts:

The trends are pretty much the same — Obama got a big social bump from the DNC, Romney “lost less” FB Talked Abouts after the VP debates, meaning that he was “talked about” more, and then Obama has a slight lead after both the 2nd and 3rd debates and a clear lead post Hurricane Sandy.

It’s interesting to note that the Twitter chart is much cleaner in gap between the two whereas the Facebook chart has Romney overtaking Obama at multiple times over the last month.

Does that speak to the difference in how social audiences use the two platforms? People say that Twitter is for people you want to meet and Facebook is for people you know. Perhaps Obama’s social reach is made of more fans who want to meet him, but Romney’s social reach is smaller and more entrenched in chatter and discussion.

DEFINITIONS:

Facebook Talked Abouts is the number of unique users who have created a story about a page in a 7 day period.
TW Gap is the number of Twitter Followers gained each day on each person’s Twitter account.

(You can see all of TrendPo Pro’s chart data by subscribing to a free TrendPo Pro user account)

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