CA Congressman Tom McClintock figured out Facebook!


By JD Chang

Three term CA Congressman Tom McClintock (pictured above) is one of California’s most well known conservative Republicans. He unsuccessfully ran for governor in the 2003 gubernatorial recall (opposite the Terminator) before winning the 4th Congressional District in 2008. From Wikipedia:

“During the 112th Congress McClintock was one of 40 “staunch” members of the Republican Study Committee who frequently voted against Republican party leadership and vocally expressed displeasure with House bills.”

But now, it seems like McClintock’s aiming for another angle. Over the last week, McClintock ranked 3rd in gaining the most Facebook Likes (between Ashley Judd and Rand Paul) in TrendPo’s ranker:

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If you look at his campaign page on Facebook, you can see that he’s got a huge number of FB Likes (198,875) and FB Talked Abouts (84,421):

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In fact, over the last 30 days, he would be ranked 6th in Facebook Talked Abouts between Rand Paul and Glenn Beck:

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WTF?! How did this happen and when did it “click on” for Mr. McClintock??

A deeper look at McClintock’s Facebook page shows that he uses status posts 89% of the time:

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But those statuses are gaining massive likes and shares:

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And when Mr. McClintock does use media, he likes to use videos:

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…which also gets 626 shares and 1,295 likes.

In any form, he’s getting some massive likes and shares from his almost 200,000 fans.

One would think that he’s just got a great digital media team (which he does), but most likely his office decided some time ago to invest in buying Facebook ads and grow their fan page. When did they decide this?

Oh, I would say around January 4th…
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None of this is bad or “illegal” mind you. Facebook makes it easy for anyone or any brand to buy a lot of fans through Facebook ads. It makes a lot of sense that Congressman McClintock wants to increase his exposure online, and it does seem to be helping since everything he posts is being shared by hundreds of his fans (including his speeches on the House floor!). In the New Normal of politics, you’re going to see Facebook and Twitter being less a novelty and more a necessity when it comes to growing your personal brand. Tom McClintock’s gotten a headstart, and he’s doing so well that he was flagged in our daily scrapers.

I mean seriously, how easy is it to get yourself sandwiched between Ashley Judd and Rand Paul in anything??

(Writer’s Note: I have no proof that Mr. McClintock’s staff actually paid for the gain in Facebook likes and activity. They may very well have been gained through hard work and great posts. Or….they may have been purchased. You can look at the chart between Jan. 4th and Jan. 5th and then tell me what you think.)

Run these charts yourself at


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