By Becky Hogan
A new trend is on the rise in social media and the US Senate is ahead of the curve.
In a rare act of social media trailblazing, the Senate Committee on Rules and Regulations recently approved Vine for official use by Senate offices.
Vine is a video app developed by Twitter that allows users to post looping six-second videos on the social media site. The mobile app works a bit like an Instagram, but for video, and is one of the fastest growing social networks since the app launched in January.
Typically, politicians have been latecomers to social media platforms but it seems this time around, they are getting out ahead of the trend and embracing the Vine craze.
Instead of a floor speech posted on YouTube, lawmakers or staffers can shoot a six-second sound bite on a policy issue, like Harry Reid’s Vine promoting immigration. Cory Booker has already started using the app on the campaign trail as well.
There are only a handful of Senators using the app, and it seems Republicans have jumped on the trend more quickly, perhaps in an effort to rebrand themselves. Senate Republicans have a joint account that already has over 600 followers.
The question remains—is 6 seconds really enough to convey your message and reach out to voters? Buzzfeed has done a nice job cataloging some of their efforts to date. One thing’s for sure, Vine certainly caters to those with short attention spans!
As the next election cycle approaches, it will be interesting to see how Vine will reshape political ads too. The National Republican Congressional Committee already released one of the first political attack ads on the site, which targeted South Carolina congressional candidate Elizabeth Colbert Busch, claiming that she would hurt job growth in South Carolina. So for all you political enthusiasts out there, let the mud-slinging begin!
Check the TrendPo dashboard to see how this new trend affects politicians’ buzz on Twitter and YouTube as more politicians adopt the app.