(Click for Big)
TrendPo is proud to announce Senate Sweeps, the first event in our Congressional Bracketology series. What is Congressional Bracketology? It’s a competition that pits the elected officials most active on social media against each other in an NCAA-style bracket.
For our first series, we used TrendPo rank to seed the 64 Senators with the strongest social media presence. You can look at the bracket at the top of this post, or download it at the main Senate Sweeps website. Over the course of six weeks, we’ll release infographics, blog posts, and data visualizations on the state of social media in the Senate. Anybody can fill out a bracket on our website and submit for the chance to win a set of Fanitics trading cards.
A View of the Country
We’ve always known some states have superstars, but this is the first time we’ve put a map together showing which states have the highest average likes and followers. Thanks to his 2008 Presidential campaign, John McCain has enough likes and followers to single-handedly skew the map – so we have one with and one without Arizona.
We can see a few patterns in these maps. While several states make strong Facebook showings, Senators with the most Twitter followers are concentrated in a few states – Kentucky and Arizona first among them. On Facebook, you have Minnesota, Vermont, Texas, and others with comparable numbers. We hope the answer to whether this is due to a preference among Senators for Facebook or a lack of attention paid to Twitter will become clearer as the competition goes on.
John McCain’s ability to skew the map is somewhat deceptive – a big portion of his social media reach is a result of his 2008 Presidential campaign. And since many of our metrics look at weekly change, he may not be the overwhelming favorite he appears to be. We also put together a graph of our contenders looking at how they compare (click for big).
While you have a few outliers (mainly John McCain’s nearly two million Twitter followers), most Senators fall between 5,000 to 20,000 likes and 10,000 to 25,000 followers. You can also see that, in general, Senators from the same state have similar social media followings.
We’re excited to get more data as the contest progresses. We’re officially launching at Govfest on September 25th – stop by for brackets, information, and more.