Each day TrendPo scrapes social media, national media, beltway media, and state media to track buzz among national politicians. We run sentiment analysis on the tone of every news article and we track gains and losses on every politician’s social pages. From all this big data, we calculate a daily rank of trending buzz. We call this the TrendPo Rank.
TrendPo Rank is an indicator of momentum and popularity. Time will tell if this type of buzz actually correlates to election results but in the meantime, we think it’s an interesting data point in understanding the political message cycle:
Politicians PUSH message to news outlets who INTERPRET the message to mass audiences who VET the message using social media as their voice.