Category Archives: Daily Top Ten

Social Media Works In The Background of Syrian Civil War


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President Obama’s unexpected announcement that he would seek a vote from Congress on action in Syria has completely dominated traditional and social media this week. President Obama saw a rare drop in TrendPo rank, moving to #2 behind Syria. The top issues and people all revolve around Syria this week – the top ten list includes John Kerry, John McCain, Israel, National Security and the United Nations.

People and issue that directly involve Syria have seen big jumps in national media coverage – this isn’t particularly surprising considering the possibility of military intervention abroad.

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The most interesting new development is the increasing role of social media in the conflict. Opponents of a potential strike on Syria, both foreign and domestic, have used social media to spread their message. The Armed Forces Tea Party page has been posting pictures of uniformed armed services members with anti-war signs. Most of the posts have received a few thousand likes and shares, such as the one below.

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The Syrian Electronic Army, a group of pro-Syrian government hackers, managed to redirect visitors to a Marine Corps recruitment website to a page using the same pictures.

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At the same time, since the beginning of the civil war rebel groups have taken advantage of social media to make their case. Video of the poison gas attack that started the war debate in the US were initially released on social media. This was followed by dozens of homemade videos of victims of the attack. Opposition supporters worked to spread the videos on social media – while not the primary reason, the free availability of the videos put pressure on the Obama administration to act and contributed to intelligence gathering.

The opposition has been active on social media, with an active YouTube, Facebook and Twitter presence intended to share their arguments with the outside world. During last year’s shelling of Homs in Western Syria, opposition activists posted live pictures and video as part of an outreach effort.

As the United States’ role in Syria becomes more defined, we expect to see more efforts to influence public opinion from both the Government and the Opposition.

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NJ Gov. ’13: Buono versus Christie is officially on


By JD Chang

Up in New Jersey, Chris Christie is pretty popular. He’s oft rumored to be a 2016 GOP Presidential contender, and he’s a regular guest on David Letterman. One thing that he also picked up last week was a Democratic challenger for his Governor’s seat come November. Her name is Barbara Buono (means “good” in Italian), and she’s the former Senate Majority Leader in the NJ Legislature.

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She’s also gaining Twitter followers like nobody’s business.

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(Twitter Followers Gained in the last 7 days overall)

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(Barbara Buono’s TW Followers gained last 7 days)

This, of course, makes it seem like Buono’s office paid for or somehow malevolently increased 1300% of their Twitter followers in one day. To be clear,…we don’t know and we may not even care. This is the New Normal in politics now. Perception that you have a huge Twitter following will help you gain that aforementioned Twitter following in the upcoming months.

What we do know is that she now has a nice, big mouthpiece to tweet out loud as often as she wants.

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And it seems like she loves to tweet about President Obama, Michelle Obama, and even Gabby Giffords. But, over the course of 2013, we’re pretty sure she’s going to start getting into some stuff around Hurricane Sandy, the NJ unemployment rate being higher than the national average, and maybe, just maybe, even donuts.

Run these charts yourself at TrendPo.com

Who’s winning the Northeast Blizzard story?


By JD Chang

Back during Hurricane Sandy, we did a blog post about NY Governor Andrew Cuomo’s performance in the news and social streams pre and post event.

Now, with the big northeastern blizzard upon us, let’s take a look at who “won” the Blizzard story this past week. Specifically, we compare five prominent Northeastern politicians: Andrew Cuomo, Chris Christie, Mike Bloomberg, Deval Patrick, and Cory Booker (we picked these guys because they are all media savvy, but you can do these chart comparisons on anyone you want here).

NATIONAL MEDIA COVERAGE 
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Mike Bloomberg wins hands down in national news media coverage. Just on Friday, he was in 16 National Media articles, and he’s been consistently in the news all week. Cuomo and Deval Patrick were close with 11 and 10 articles a piece. Interestingly, Cory Booker wasn’t mentioned at all in the national press this week.

FACEBOOK TALKED ABOUTS 
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However, Mr. Booker dominates the Facebook and Twitter spheres. All week, he’s been consistently over 20K Facebook Talked Abouts, twice the number as the closest 2nd, Mike Bloomberg.

TWITTER FOLLOWERS GAINED EACH DAY
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On Twitter, Mr. Booker is also right at the top, gaining between 500 and 1000 Twitter followers each day this week. Mayor Bloomberg has also been active on Twitter as well, with only Governors Patrick and Cuomo lagging behind.

What does this mean? Well first, it’s interesting to see that while the press media reports on everything Mayor Bloomberg says, the online social sphere trends towards Mayor Booker. To be sure, Bloomberg is no slouch online himself, but this is an area where Cory Booker has definitely put in the hard work for social (FB / TW) to be his mouthpiece. How he translates his online popularity to get more coverage in National and DC Beltway press may be one of the bigger stories of his upcoming Senate campaign.

DEFINITIONS:

National Media includes: WSJ, LATimes, NYTimes, WaPo, HuffPost, Fox News, CNN, USA Today, NPR, The Economist

Facebook Talked Abouts is the number of unique users who have created a story about a page in a 7 day period.

Run these charts yourself at TrendPo.com

TrendPo’s Daily Movers and Shakers


Each day TrendPo ranks the Political World on news, sentiment, and social momentum. Here are some highlights:

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#5. Marco Rubio (+11) — Marco is in the news for a lot of things from immigration to climate change, but a new poll released today shows that Rubio is now more popular than President Obama.

#10. Steve King (+45) — The Iowan House Member leaps into the TrendPo Top Ten trying to defend an attack from the Rovinator. He better mount a defense quickly lest he be known as the third brother of Akin and Mourdock.

#17. John McCain (-10) — John McCain drops ten spots because he hasn’t been on CNN in the last 18 hours.

 

See the entire list at http://www.trendpo.com

TrendPo’s Daily Movers and Shakers


Each day TrendPo ranks the Political World on news, sentiment, and social momentum. Here are some highlights:

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#11. Chris Christie (+12) — The ambitious NJ Governor almost gets into the Top Ten with, fittingly, an appearance on Letterman. He talks about how fat jokes don’t bother him. Would it be possible that we go from the skinniest US president to the most rotund back to back?

#6. #7. John McCain (-3) & Chuck Hagel (+4) — These two bossom buddies are finally back to back. After a tumultuous week last week, it seems like McCain is playing nice again, asking his friends not to filibuster their old colleague.

#14. John Kasich (+15) — This GOP Governor from Ohio is just the latest state executive to reverse his stance on implementing Obamacare.

 

See the entire list at http://www.trendpo.com

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